Keywords is the key for ranking website. A web site design also is determined by with all the keyword. What is going to be practiced is trying to find rellevant keyword that a majority of closely fits and described the item from the organiization, that this website was developed. Choice of keyword to the category is created with market research which provides the information about regarding the search query of men and women to the product. By using this keyword is done in a variety of area of the web design.